WELCOME TO THE HUB FOR PAINT ADVICE.
Paint stores and paint manufacturers alike have successfully made purchasing paint all about the marketing behind the paint. This means they can rely on psychological trickery to get you to buy into their brand. Be careful.
Not all paint brands are bad. Most of them produce good products. I have learned through 19 years of painting that it is much more about the advice behind the product than the product itself. Of course, it’s still important to ensure you have the right product but the advice is what leads you to the right product, and the right process